FEB 19 2022

AZ COCKTAIL WEEKEND - THE CARNIVAL

Wet set up a tasting/education smack in the middle of the opening event for Arizona Cocktail Weekend, The Carnival. While the Carnival is essentially a large, loud party with a wide array of cocktail tasting stands, we created a break from the uniformity of the event with a 20 person tasting room. Guests waited in line to be seated, and while we expected 3-4 turns of the room, we ended up with 11 before the night was over, boasting the largest line in the venue and the only exclusive experience. While the soundscape could have been more favorable ( it was extremely load), the room gave us enough sound proofing to run a 20 minute education+ tasting, giving guests a quick Johnnie Walker history lesson and then tasting them through the High Rye, Black, Gold, and Blue.

GUEST COUNT: 200

GUEST SOCIAL MEDIA REACH : 200k+